Posts tagged ‘personality’

March 20, 2012

The New Glass Ceiling: Are We Guilty of Holding Introverts Back?

There is a remarkable video of a talk that has recently been posted on the web by TED.com.   It’s about how introverts work and it is remarkable not just because this simple, 20 minute talk has notched up an incredible 1,270,000 views, despite only being posted a couple of weeks ago, but also because it is confidently delivered, against all her inclinations, by an avowed introvert.

As Susan Cain explains in her talk, public speaking is not a natural territory for introverts.  Very rarely will you see a conference stage or a boardroom paced by an introvert as they espouse their views on the matter in hand.  The people you see doing this are much more likely to be extroverts, who are significantly more comfortable than introverts with sharing the contents of their minds and hearts and far more inclined to engage in debate and discussion with others who agree or disagree.

Introverts, and that’s at least a considerable minority of the population (although estimations vary, with some arguing that it could include anything up to 50% of the population), just don’t tend to put themselves in these types of situations.  Reluctant to offer snap responses and preferring reflection and individual decision making to any common workplace practice such as arguing a case, negotiating an outcome or riding the wave of a discussion, introverts’ favourite spaces are far from the battlefields of meetings, public speaking or vigorous debate.

More importantly, they just don’t do their best thinking there. They struggle and usually fail to achieve their true potential in these environments, in stark opposition to extraverts who rely on external inputs and communication to stimulate their creativity, develop their ideas and help form their opinions.

So what then is introverted Susan Cain doing on stage commanding both a live and a huge global online audience? 

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June 24, 2011

We KNOW You Will Like This: How Businesses Will Be Using Your Personality to Sell You More

Personality tests litter the internet. 

A rare few are legitimate, well-researched and appropriately worded tests that can give a pretty accurate indication of an individual’s tendencies and preferences in theoretically sound areas.  

Most are simply not worth the megabytes they take up – but, hey, if they are a fun diversion, or maybe start the process of informed self-discovery, then what’s not to like?

One online personality test however, based around respected and established research, is available free of charge to the largest social networking site in the world and is currently being used to collect information from any of its 687 million users who complete it and sign the disclaimer allowing it to be used. 

“myPersonality” is in fact a number of personality questionnaires developed for Facebook by graduate psychology researchers David Stillwell and Michal Kosinski.  At their last count, there are currently over a million monthly users of the questionnaire and a significant proportion allow the researchers access to their anonymised data.

In academic terms this is a goldmine – albeit one of a self-selected sample of Facebook users who choose to complete the questionnaire – and Stillwell and Kosinski go to great lengths to make both the data and the platform available to other researchers.  We can expect some fascinating research findings to emerge very soon.

However, Facebook users are customers.  They are targeted by advertisers constantly and they already give away much invaluable personal information that help advertisers target their audiences and send selective messages to those people most likely to buy.  Will big business be able to use the data on someone’s personality to sell to them better?

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